?

AI writing that works everywhere you type.

Fix grammar. Rephrase. Translate. Rewrite anything in any tone — on iPhone, iPad, and Mac.

Download on theApp Store See it work →

Start with a free trial — every Pro feature unlocked. No credit card upfront.

How it works

Paste. Pick an action. Done.

No prompts to write. No instructions to memorize. Just tap the action you need.

⚡ Make Professional
BEFORE
hey can u send me the q2 report when u have a sec? thx
AFTER
Hi — when you have a moment, could you send over the Q2 report? Thank you.
Built for writers, everywhere

Powerful where you need it.

🎁

Free trial

Try every Pro feature free. No credit card upfront. Cancel anytime in Settings.

⌨️

Keyboard extension

Fix or rephrase what you just typed — in Mail, Messages, Notes, anywhere.

📤

Share sheet

Send any selection from Safari, Mail, or another app straight to What?

🌍

15 languages

Translate accurately and naturally. Preserve tone, style, and meaning.

🧰

14 built-in actions

Fix grammar, rephrase, translate, analyze tone, make punchy, and more — all one tap away.

📦

12 specialty packs

Pro picks any 3 included. Developer unlocks all 12. Each pack adds purpose-built actions.

🧑‍🏫

Writing Coach

After each result, get follow-up suggestions for what to try next.

🔑

BYOK for power users

Developer plan: bring your own Anthropic API key. Custom prompts, Opus model, no caps from us.

📱

iCloud sync

History, settings, and pack picks follow you across every Apple device.

🔒

Private by default

Your text isn't stored or used to train models. API keys live in the iOS Keychain.

🧠

Powered by Claude

Haiku for everyday fixes. Sonnet for writing that wows. Smart routing picks the right model.

🌗

Light, dark, tinted

Three home-screen icons. Three theme modes. Daily writing tip at the hour you choose.

12 specialty packs

Built for your craft.

Pro picks any 3 packs included. Developer unlocks all 12. Try any pack 3 times free.

📖
Writer's
Craft prose that breathes.
⚖️
Lawyer's
Words that hold up in court.
📢
Marketer's
Words that convert.
💕
Dating
Match their vibe, every time.
✉️
Email
Inbox to outbox, perfected.
🎓
Student
Ace the essay, every time.
❤️‍🩹
Recovery
De-escalate, repair, restore.
🎤
Comedy
Stand-up grade humor.
😄
Funny
Make 'em laugh, make 'em share.
🌍
International
Communicate across cultures.
📱
Social
Built for the feed.
👥
Coach's
Sound like a coach, not a critic.
FAQ

Common questions.

How does the free trial work?

When you subscribe to Pro, the first period is free — every Pro feature unlocked. The trial duration is set in App Store Connect and shown in the app's paywall before you confirm. Cancel anytime before the trial ends in iOS Settings → Apple ID → Subscriptions and you won't be charged.

What happens when the trial ends?

If you don't cancel, your subscription continues at the regular Pro price and you keep using everything. If you do cancel, the app shows a paywall the next time you open it — you can subscribe again any time.

Do I need an account?

No. Subscriptions go through your Apple ID — we never see your email.

Where does my text go?

To Anthropic (the makers of Claude) for processing, then back to your device. We don't log, store, or train on your text. History stays on your device and syncs only via your iCloud.

What's the Developer plan?

For folks who already have an Anthropic API key. Subscribe to Developer to use your own key — you pay Anthropic directly per request. Includes all 12 packs, custom prompts, and Opus model access. No monthly caps from us.

Can I use it on Mac?

Yes. The iPad app runs on Apple Silicon Macs ("Designed for iPad"). A native Mac version is on the roadmap.

How do Action Packs work?

Each pack adds specialized actions for a specific craft (lawyers, writers, coaches, marketers, and more). Pro picks any 3 packs included with the subscription. Developer unlocks all 12. Any pack can be tried 3 times free before requiring a subscription.

Can I cancel?

Yes, anytime in iOS Settings → Apple ID → Subscriptions, or directly inside What · Said via the integrated Manage Subscription sheet. You'll keep access until the period ends.

Never make them say What? again.

Download free. Subscribe in-app to unlock.

Download on theApp Store